With the magnitude of motorsport at Circuit of The Americas, the team saw the importance of educating the city of Austin on the world-renowned races as well as gaining spotlight in the national entertainment and lifestyle realm. Since its inception, Circuit of The Americas has made huge impacts on the city of Austin while also bringing in visitors from all over the world to experience a one-of-a-kind venue.
Every year Fan Fest is the opportunity for the City of Austin to step onto the global stage and shine. The ‘Live Music Capitol of the World’ means a good time for attendees and VIPs without option to disappoint. Combine pop-up concerts, experiential marketing and sponsored VIP lounges taking over the streets of downtown Austin to make the USGP Fan Fest an annual event the Formula 1 fans will be talking about the rest of the year around the globe.