With the magnitude of motorsport at Circuit of The Americas, our team saw the importance of educating the city of Austin on the world-renowned races, as well as gaining spotlight in the national entertainment and lifestyle realm. Since its inception, Circuit of The Americas has made huge impacts on the city of Austin while also bringing in visitors from all over the world to experience a one-of-a-kind venue.

Every year, Fan Fest is the opportunity for Austin to step onto the global stage and shine. The ‘Live Music Capitol of the World’ ensures a good time for attendees and VIPs alike. Pop-up concerts, experiential marketing, and sponsored VIP lounges taking over the streets of downtown Austin makes the USGP Fan Fest an annual event that Formula 1 fans will be talking about the rest of the year around the globe.