Team
By far the best team to improve your business performance!
BA Snyder
Lead Executive Officer
BA Snyder is the founder and LEO of Veritas Group, a communications and production firm reimagining how the public communicates. From an early age, BA set new standards in the industry by using The Veritas Way; a process and approach focused on evolving content and concepts built on sustainable growth and responsible engagement. BA was recognized as the 2013 Central Texas Woman of Influence and Rising Star by the Business Journal, a two-time Forbes 30 under 30 nominee, Austin 40 under 40 finalist, and Austin American Statesman Social Media Influencer.
Grace Dearing
Director of Events & Production
Skilled at producing impactful events that help inspire all who are involved, Grace manages her teams in a way that empowers them to make bold moves. She implements her detail-oriented skills and positive attitude in her day-to-day tasks. When time allows, she enjoys going on leisurely hikes, re-watching Friends, and eating good food with good people.
Antonio Herrera-Vaillant
Director of Content & Post-Production
Antonio lives by Hervé Schneid‘s words, "I didn’t choose editing, editing chose me." Antonio’s journey began after graduating from engineering school when he was forced to discover the "invisible art" of editing while making video essays. As his passion for film intensified, he decided to pursue an education in his new interests. Antonio now has a Masters of Fine Arts from the New York Film Academy. Over time, he has developed a greater perspective on the editing process, helping him realize that the keys to a successful project are collaboration and a truly diverse and overarching understanding of the project background.
Jermaine Smith Sr.
Web Director
Jay loves to bring his problem-solving and analytical skills to anything he works on, and is always looking for ways to make processes more efficient. He excels at keeping things organized and, even as a natural introvert, works hard to maintain good communication and interpersonal skills. When he’s not saving the world from an invisible Zombie apocalypse with his very imaginative 4-year-old son, you’ll likely find him working out or munching on colby jack cheese cubes.
Naomi Lee
PR Representative
Naomi is a writer who likes working in social media. She graduated from Whitman College with a major in English and minor in Sociology. She is passionate about storytelling as a means to build empathy. In her free time she enjoys reading, researching skincare and learning about social justice.
Abby Schlenk
Experience Manager
With a bachelor’s degree in Mathematics, Abby’s focus on precision serves her well in her role as an administrator and writer. She enjoys putting her organizational skills to work in creating, developing, and maintaining internal processes for her team. In her free time, you’ll probably find her surfing somewhere along the San Diego coastline.
Ian Lobaugh
Assistant PR Representative
With a talent for writing and a penchant for relationship-building, Ian constantly seeks to hone his communications skills in pursuit of a fulfilling career in public relations. Hailing from Durham, North Carolina, he graduated with a B.A. in Media and Journalism from the University of North Carolina at Chapel Hill. Still based in The Research Triangle, Ian loves to hike around Durham, spend time with friends or family, and play with his dog, Tiberius.
Amanda Li
Assistant PR Representative
A returned Peace Corps Volunteer from Eswatini, Amanda has a passion for community building and communicating. She received her undergraduate degree from Whitman College in Walla Walla, WA, where she developed her love of writing and traveling. With experience in the public sector, Amanda thrives on collaborative and diverse teams, especially ones that work to generate compelling media outreach. In her free time, she enjoys hiking, swimming, and baking.
Andres Magallanes
Production Manager
Andres, born in Inglewood, CA, graduated from San José State University in 2017 with a B.A. in Radio, Television, and Film. Prior to working for Veritas Group, he covered pro sports in Los Angeles since 2018, including for the Los Angeles Lakers, Clippers, Los Angeles Football Club, LA Galaxy, as well as the Mexican National Team in California and throughout the United States. His favorite quote is, "There is power in understanding the journey of others to help create your own."
Jacky Portillo
Assistant PR Representative
Jacky is a proud Texas A&M University graduate with a degree in Communications, Events, and Tourism Management. Given her customer service savvy and bilingual skills, Jacky is an expert at maintaining relationships in any environment. Her background in planning events lends her a firsthand understanding of the importance of using both attention-to-detail and organizational skills in accomplishing any task ahead of her. In her free time, she loves going on scenic drives with friends and discovering new artists. She hopes to travel the world soon!
Alessandra Gesiotto
Assistant PR Representative
A recent graduate from Pepperdine University with a B.A. in Integrated Marketing Communication, Alessandra enjoys writing and creating social media content. You can find her on Viacom’s Awesomeness TV series "Malibu Surf" or on the golf course with her family. She values communication and positivity, and one day hopes to become a self-help author for young adults.