Team
By far the best team to improve your business performance!
Grace Dearing
Director of Events & Production
Skilled at producing impactful events that help inspire all who are involved, Grace manages her teams in a way that empowers them to make bold moves. She implements her detail-oriented skills and positive attitude in her day-to-day tasks. When time allows, she enjoys going on leisurely hikes, re-watching Friends, and eating good food with good people.
Antonio Herrera-Vaillant
Director of Content & Post-Production
Antonio lives by Hervé Schneid‘s words, "I didn’t choose editing, editing chose me." Antonio’s journey began after graduating from engineering school when he was forced to discover the "invisible art" of editing while making video essays. As his passion for film intensified, he decided to pursue an education in his new interests. Antonio now has a Masters of Fine Arts from the New York Film Academy. Over time, he has developed a greater perspective on the editing process, helping him realize that the keys to a successful project are collaboration and a truly diverse and overarching understanding of the project background.
Jermaine "Jay" Smith Sr.
Director of Digital
Jay loves to bring his problem-solving and analytical skills to anything he works on, and is always looking for ways to make processes more efficient. He excels at keeping things organized and, even as a natural introvert, works hard to maintain good communication and interpersonal skills. When he’s not saving the world from an invisible zombie apocalypse with his very imaginative 4-year-old son, you’ll likely find him working out or munching on colby jack cheese cubes.
BA Snyder
Lead Executive Officer
BA Snyder is the founder and LEO of Veritas Group, a communications and production firm reimagining how the public communicates. From an early age, BA set new standards in the industry by using The Veritas Way; a process and approach focused on evolving content and concepts built on sustainable growth and responsible engagement. BA was recognized as the 2013 Central Texas Woman of Influence and Rising Star by the Business Journal, a two-time Forbes 30 under 30 nominee, Austin 40 under 40 finalist, and Austin American Statesman Social Media Influencer.
Mohammad N. Khan
Lead Operating Officer, General Counsel
Growing up in a family of entrepreneurs, he learned the complexities and risks of business ownership at an early age. From stocking inventory at his parents’ convenience store on the weekends to managing their restaurant full-time in high school, Mohammad saw how decisions affect the whole of operations — and by extension, his family’s livelihood. This empathy laid the bedrock for Mohammad’s professional career. In his roles, he has relied on this perspective of a business owner’s stake. He believes that good strategy comes from seeing the whole picture — and a business’s growth depends on the integrity of its parts.
Naomi Lee
PR Manager
Naomi is a writer who likes working in social media. She graduated from Whitman College with a major in English and minor in Sociology. She is passionate about storytelling as a means to build empathy. In her free time she enjoys reading, researching skincare and learning about social justice.